E-commerce BI Platform: The Data Foundation for Profit-First & AI

MINUBO SUITE

MINUBO DWH

MINUBO DATA

MINUBO CUSTOM

End-to-End E-Commerce BI - from Source to Report

The complete solution for lean infrastructures

Fragmented reporting, limited transparency? Too much manual exporting, spreadsheet work, and a flood of disconnected KPIs? No resources to build your own stack?

All of this makes focused, data-driven decision-making harder, slows you down, and creates frustration. That’s not how data helps your business grow — it holds you back.

minubo Suite is the all-in-one solution :

- No more data struggles with a 100% buy approach
- Best-practice e-commerce BI tools with self-service access for all users
- 800+ e-commerce KPIs — a shared language across teams
- Full service: high-performance, scalable, and reliable

Technical Scope:

- Connection of all relevant e-commerce data sources — or direct data delivery from your team
- Standardization, linking, and integration of data into the minubo data model
- minubo frontend with full functionality (dashboards, reports, analysis, segmentation)

The E-Commerce-DWH for your favorite tool

Built for growing infrastructures

No reliable data foundation for Power BI, automation, and AI? Too much exporting, spreadsheet work, and a flood of disconnected KPIs? Building your own data warehouse is expensive — and your team lacks the resources?

All of this leads to inefficient report building, limited transparency, and low trust in your data. It wastes valuable time and creates frustration.

minubo DWH makes your business faster and stronger:

- Integrated, structured, and modeled data - 800+ e-commerce KPIs — a shared language across teams
- Easy connection to Power BI, n8n, and other tools
- Full service: high-performance, scalable, and reliable

Technical Scope:

- Connection of all relevant e-commerce data sources — or direct data delivery from your team
- Standardization, linking, and integration of data into the minubo data model
- Provision of processed data as Parquet files via S3 bucket
- Loading data from the S3 bucket into a SQL data warehouse (ClickHouse)
- Direct access to the SQL database for use with external tools
- LLM access through MCP integration+

Clean E-Commerce Data for your BI/AI-Infrastructure

Built for mature infrastructures

Recurring issues with your ERP data? Countless e-commerce systems — and too few resources on the team? Expensive specialists on standby, while your agency moves too slowly?

All of this makes building your own data pipeline infrastructure complex, time-consuming, and expensive — and every new marketplace integration becomes another pain point.

minubo Data puts an end to the struggle:

- Connected source data across ERP, PIM, marketing, and more
- 800+ e-commerce KPIs — a shared language across teams
- Full service: high-performance, scalable, and reliable
- Significant time and resource savings

Technical Scope:

Tailored solutions for your Data Challenges

Are you running into challenges with your data? Does the standard approach fall short of your requirements? Is your agenda full, your time limited — and data not the core of your expertise?

We build the solution you need :

- Technology — high-performance, scalable, and reliable
- Data model — 800+ e-commerce KPIs
- Experience from more than 200 projects

Technical Scope:

- Connection of all relevant e-commerce data sources — or direct data delivery from your team
- Standardization, linking, and integration of data into the minubo data model
- Delivery of processed data wherever and however you need it
- Tailored integration into your infrastructure
- LLM access to your data via MCP integration
- minubo frontend with full functionality available as a component
- minubo portal for shared data solutions, such as a supplier portal, available as a component

YOUR DATA IN GEMINI, CLAUDE & CO

Insights in Record Time!

“Cluster my sneaker buyers by brand, order frequency, and DB3. Outline strategies for how to engage them.”

With Gemini, Claude, and more, the impossible becomes possible: your team can answer highly complex analytical questions without needing formal analytics training.

The prerequisite? An integrated, structured data foundation enriched with semantic information — plus the right guardrails for your LLM.

That’s exactly what minubo delivers — taking your team to the next level of efficiency.

BI-TOOLS, WORKFLOWS, MARKETING & MORE

STRUCTURED DATA FOR POWER BI & CO

Finally, a stable data foundation for Power BI or Tableau — without tedious data prep. A data feed for automated workflows in n8n — with no manual processing required. Direct integration for email distribution lists in Emarsys — without the chaos of exports and imports.

Your data foundation in minubo, purpose-built for e-commerce businesses, becomes the core of your infrastructure. That means less time spent on manual data work

BEST PRACTICE E-COMMERCE-DATA MODEL

MODELED DATA & SEMANTICS FOR YOUR TEAM AND YOUR AI

No more unproductive debates about the right definition of revenue. No more time-consuming data work to turn raw data into a usable foundation for AI applications. In our DWH, your data is modeled specifically for e-commerce and semantically described — ready to use for your team and your AI.

800+ metrics and 300+ attributes — tailored to your e-commerce business
Consistent logic and terminology as a shared language across teams
Semantic descriptions of the data in our DWH — turning your AI into an analyst

SMART REPORTS

- Build on best practices: Use pre-built e-commerce reports such as top-seller reports or contribution margin analyses — developed from years of hands-on experience.

- Create custom reports: Define your use cases with flexible filters, date ranges, and comparison periods.

- Find profitable answers: Drill down into channel, marketing, or product-level details in just a few clicks.

CLEAR, EASY-TO-READ DASHBOARDS

- Get started quickly: Use proven templates built specifically for e-commerce.

- Maximum flexibility: Create your own dashboards with tailored filters. Select and compare time periods or actual vs. target figures with full flexibility.

INTELLIGENT SEGMENTS

- Powerful segmentation: Create product and customer segments for analytics or personalized communication. Segment flexibly based on master data, transactions, and more.

- Engagement made easy: Use those segments automatically in your email and campaign management tools.

DEEP-DIVE ANALYSES

- Go deeper: Analyze customer cohorts or shopping baskets based on e-commerce best practices — with direct access to all your data in one place.

- Easy export: Find your answers directly in minubo, or export your structured, modeled data for more specialized analysis in third-party systems.

SMART REPORTS

- Build on best practices: Use pre-built e-commerce reports such as top-seller reports or contribution margin analyses — developed from years of hands-on experience.

- Create custom reports: Define your use cases with flexible filters, date ranges, and comparison periods.

- Find profitable answers: Drill down into channel, marketing, or product-level details in just a few clicks.

CLEAR, EASY-TO-READ DASHBOARDS

- Get started quickly: Use proven templates built specifically for e-commerce.

- Maximum flexibility: Create your own dashboards with tailored filters. Select and compare time periods or actual vs. target figures with full flexibility.

INTELLIGENT SEGMENTS

- Powerful segmentation: Create product and customer segments for analytics or personalized communication. Segment flexibly based on master data, transactions, and more.

- Engagement made easy: Use those segments automatically in your email and campaign management tools.

DEEP-DIVE ANALYSES

- Go deeper: Analyze customer cohorts or shopping baskets based on e-commerce best practices — with direct access to all your data in one place.

- Easy export: Find your answers directly in minubo, or export your structured, modeled data for more specialized analysis in third-party systems.

“What I like most is the comprehensive, well-designed and self-explanatory documented data model with (almost) all relevant e-commerce KPIs out-of-the-box! This well thought-out landscape of process metrics is an absolute asset for every user and every retail company. "

Alexander Bednarz, Head of BI & IT Bergzeit

CUSTOMER STORY
“minubo's segmentation and automation capabilities have a major impact on our email campaign results – this enables us to not only save time and resources but also to optimize our customer communication significantly.”

Thomas Johanning, Head of Data Insights ZooRoyal

CUSTOMER STORY
"minubo offers incredibly good customer support that you can rely on. We always feel well taken care of and in case of open questions or new requirements we always get the best support. This really allows us to use the full potential of a constantly growing self-service BI solution."

Alan Frei, Co-Founder & CMO Amorana

CUSTOMER STORY
"Due to the extensive analysis potential of the customer and product data in minubo, we can offer our customers tailored product recommendations – this increases customer satisfaction and minimizes the return rate. Thus, minubo offers us a great lever for profitability and enables the scalability of our "Curated Shopping" business model."

Sebastian Boguth, CFO SugarShape

customer story