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Bergzeit

CUSTOMER SUCCESS STORY

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A STANDARD FOR E-COMMERCE KEY INDICATORS -FINALLY ONE UNIFIED VOCABULARY FOR ALL DEPARTMENTS

Everyone wants a clearly defined system of trade figures and KPIs, but almost no one has one, sometimes with disastrous results: Departments talk at cross purposes when they discuss key indicators, employees invest hours and days in preparing reports, business intelligence projects fail because they lack a solid theoretical foundation.

But a standard for E-Commerce KPIs is a fundamental element of success, according to Alexander Bednarz, Head of IT & BI at Bergzeit, one of the leading online providers of mountain sports equipment in Europe.

The minubo data model has (almost) everything the different e-commerce departments need – more than 800 key figures and 200 attributes from the world of e-commerce. Alexander explains the advantages of this in the paper!

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