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Bergzeit

CUSTOMER SUCCESS STORY
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A STANDARD FOR E-COMMERCE KEY INDICATORS -FINALLY ONE UNIFIED VOCABULARY FOR ALL DEPARTMENTS

Everyone wants a clearly defined system of trade figures and KPIs, but almost no one has one, sometimes with disastrous results: Departments talk at cross purposes when they discuss key indicators, employees invest hours and days in preparing reports, business intelligence projects fail because they lack a solid theoretical foundation.

But a standard for E-Commerce KPIs is a fundamental element of success, according to Alexander Bednarz, CTO at Bergzeit, one of the leading online providers of mountain sports equipment in Europe.

The minubo data model has (almost) everything the different e-commerce departments need – more than 800 key figures and 200 attributes from the world of e-commerce. Alexander explains the advantages of this in the paper!

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What this paper offers you:

  • Insights into the challenges Bergzeit faced in data analysis
  • The problems caused by inconsistent sales definitions
  • How the Commerce Reporting Standard provides a solution
  • The advantages of clearly defined key performance indicator standards
  • How bergzeit uses minubo as a tool

STARTING POINT

The KPI dilemma in e-commerce: Why don't we speak the same language?

Somewhere hidden in the enormous amount of e-commerce data lurks an invisible trap: inconsistent definitions of key figures lead to misunderstandings between departments, time-consuming reporting, and even the failure of promising business intelligence projects. Bergzeit, a leading online provider of mountain sports equipment, faced precisely this challenge: How can all departments—from marketing to purchasing to controlling—access a consistent and reliable database in order to make efficient and data-driven decisions?

SOLUTION

The solution: How Bergzeit got its kPIs Chaos under control

Bergzeit faced the challenge of standardizing different data definitions and providing all departments with quick access to relevant e-commerce metrics. The answer lay in a smart addition to their existing BI infrastructure by minubo.

How the problem was solved:

  • Two-pronged approach: Bergzeit combined its existing data warehouse with minubo to ensure both in-depth analysis and broad availability of standard metrics.
  • Fast track to e-commerce metrics: minubo made it possible to provide departments with relevant KPIs and data models important for e-commerce analysis on demand.
  • Consistant standard: minubo's integrated “Commerce Reporting Standard” ensured a clear definition and nomenclature of transaction metrics, enabling all departments to speak the same language and avoiding misunderstandings.
Bergzeit CTO Alexander Bednarz

„In my view, minubo covers many aspects of an e-commerce business model using the key indicator standard. This sophisticated landscape of process metrics is an absolute asset for every user and every retail company“

 

AlexanderBednarz
CTO Bergzeit

 

ABOUT BERGZEIT

 

Bergzeit GmbH with its headquarters in southern Munich knows what they‘re about: Providing equipment, advising, inspiring, helping customers experience the mountains. The goal of this digital expert is to enable „more mountain time“ with the shop, magazine and experiences - mountain time full of sustainable and long-lasting experiences. As one of the leading online providers of mountain sports equipment in Europe, Bergzeit offers a range of more than 40,000 products from more than 500 brands. The company also has two branch offices in Bavaria at the base of the Alpine foothills. The 360-degree platform is rounded off by the comprehensive online magazine and Bergzeit Experience, a service of guided tours and courses. Today, 350 employees are dedicated to passing on their enthusiasm for mountain sports. The company is proud to act on values that are human, authentic, skilled, sustainable and goal-oriented. Since 2012, Bergzeit GmbH is part of Südtiroler Sportler AG.

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