Amazon, Zalando, Otto and the rest: for a long time now, the marketplace model has been considered a guarantee for successful e-commerce. But if you take a closer look, this business model can quickly turn out to be unprofitable due to fierce competition and high costs.
Which marketplace is really profitable? Which products are actually earning money after deducting all costs? These are questions the INTERSPORT-Retailer World of Sport is now able to answer. To do so, CEO Daniel Karwacki looks at the profitability of the individual sales channels in detail all the way down to the SKU level. Thanks to comprehensive transparency, Daniel is able to make the right economic decisions and to increase its profitability by delisting unprofitable products from certain marketplaces. Read the story!