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complete overview

QUICKLY IDENTIFY RISKS AND POTENTIAL

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YOU WANT TO BE A DATA ROCK STAR?

ALWAYS UP-TO-DATE


Without reliable data, there are no right decisions. But maintaining an overview of all channels and departments is often difficult or even impossible. minubo provides you with all the relevant key figures, automatically updated every day, to help you make decisions.

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BIRD'S EYE VIEW
INSTAD OF FLYING BLIND

A central overview of all relevant KPIs ensures that you identify risks and action fields and can react flexibly to them – keeping you up-to-date at all times.

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TIME IS
MONEY

With minubo you can say goodbye to time-consuming data management. All teams can access relevant data quickly and independently.

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A NEW
DATA CULTURE

With minubo, everyone works with the same database and speaks the same language. More fun, better communication, fewer misunderstandings.

CLEAR OVERVIEW

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transparenCY

analyseS. dashboards. reports.

Create and share your own dashboards, reports and analyses and view daily updated data – without lifting a finger. This allows you to focus on gaining insight and formulating measures, while we do the heavy lifting.

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streamline-icon-interface-search@140x140-1 Campaign analysis:

Simple and flexible, from clicks to contribution margins, for everything from channels to keywords.

streamline-icon-interface-dashboard-layout-3@48x48@2x Automated reporting:

For management, for the team, for externals – all with a single click.

streamline-icon-interface-setting-gauge-dashboard-1@140x140@2x Proactive Insights:

Be proactively informed about changes and irregularities.

streamline-icon-money-graph-bar-increase@140x140@2x Venture Reporting:

Uniform reporting and controlling for the entire venture portfolio.

HOW DOES IT LOOK IN PRACTICE?

USE
CASES.

OVERVIEW, KPIS, MONITORING

Daily Reporting

Keep an eye on your KPIs every day. With minubo you get a one-stop shop where you can access all your relevant linked data with a single click. Has something caught your eye? Jump from your dashboard directly into the analysis and get to the bottom of it.

 

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SALES CHANNEL, CATEGORY, CAMPAIGN, CUSTOMER

Your contribution margin

View the complete contribution margin calculation of products or customers across all sales channels, from order value to contribution margin III, including cost of sales, payment, fulfilment, marketplaces and marketing costs. Only companies who know their gross profit can be successful in e-commerce.

 

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REPURCHASE RATE, CHURN RATE, RETENTION RATE

Cohort analysis

Repurchase rate, churn rate or retention rate – the cohort analysis provides you with valuable insights into the customer life cycle. Once defined, the analysis can be easily automated and made available for internal and external reporting.

 

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COSTS, PERFORMANCE, MONITORING

All marketing channels at a glance

A consolidated overview of all conversions and advertising spend from every channel and platform. This gives you full transparency on the ROI of your spend, and helps you keep an eye on performance and budget for each campaign and channel – for optimal campaign monitoring.

 

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voice

of the customer!

  • Rumer_INTERSPORT

    “Our data is important capital for us, and we want to make it more usable in our network. minubo enables us to do just that: Both at the INTERSPORT headquarters and at our retailers, we are establishing better, data-driven processes for our employees through simple data access. "

    Hannes Rumer, Board Member Intersport Deutschland

  • Anna_Blunk

    "minubo helps us a lot in our day-to-day work. I use it every day with my team to be able to carry out flexible product range analyses with a comprehensive set of key figures that we need for this. A tool in which everything is consolidated and where we get all information we need in everyday life."

    Anna Blunck, Category Management Avocadostore

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    minubo's segmentation and automation capabilities have a major impact on our email campaign results – this enables us to not only save time and resources but also to optimize our customer communication significantly.

    Thomas Johanning, Head of Data Insights  ZooRoyal 

  • AlainFrei 500x500

    "minubo offers incredibly good customer support that you can rely on. We always feel well taken care of and in case of open questions or new requirements we always get the best support. This really allows us to use the full potential of a constantly growing self-service BI solution."

    Alan Frei, Co-Founder & CMO Amorana

  • Nicolas Metzke_TRANSPARENT

    With minubo, we've finally established a data-driven culture in all business areas. Actionable analyses are run by several team members on a daily basis and used for decision-making, because: Gut feeling is good, but gut feeling and data insights make us far more intelligent!

    Nicolas Metzke, CEO Melvin & Hamilton Digital

  • sebastian_boguth_500x500

    "Due to the extensive analysis potential of the customer and product data in minubo, we can offer our customers tailored product recommendations – this increases customer satisfaction and minimizes the return rate. Thus, minubo offers us a great lever for profitability and enables the scalability of our "Curated Shopping" business model."

    Sebastian Boguth, CFO SugarShape

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ARRANGE A DEMO NOW

 

Talk to a minubo data expert and discover how minubo can help you achieve your individual objectives. 30 minutes. Via Google Meet. Free of charge. Get inspired!

THE INITIATIVE FOR DATA-DRIVEN RETAIL

YOUR e-commerce KEY FIGURES standard.

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Many companies struggle with the same problem. Key performance indicators are defined differently everywhere. There are no guidelines, and even less comparability. This is where the “Commerce Reporting Standard” (CRS) initiative comes in. In collaboration with our co-initiators from Project A, we have developed a clearly defined system of trading metrics and KPIs. Every commercial enterprise should be able to freely access this standard and benefit from the shared knowledge – regardless of which specific technologies it uses.

Our vision: By bundling best practices into a comprehensive model, we aim to provide retailers with a shortcut to a data-driven decision-making culture – while simultaneously enabling easier industry benchmarking. Our data model also uses transaction ratios as shown in the CRS transaction ratio matrix. The advantages of a uniform data model are obvious:

streamline-icon-interface-search@140x140-1 More clarity Everyone works with the same database and speaks the same language. More fun, better communication, fewer misunderstandings.
streamline-icon-interface-dashboard-layout-3@48x48@2x It's all there Our data model has everything you need as a retailer – more than 800 key figures and 200 attributes from the world of e-commerce.
streamline-icon-money-graph-bar-increase@140x140@2x Best-Practice Our data model has been shaped by working with 100+ trading companies of all types and sizes.
streamline-icon-interface-setting-gauge-dashboard-1@140x140@2x SAVE TIME Key figures and logics no longer have to be developed in painstaking detail work. No more time spent on modelling and definition.

THERE IS MORE THAN ONE 'REVENUE'!

Why? BI expert and minubo Co-Founder Lennard Stoever explains it to you

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WHICH PACKAGE IS RIGHT FOR YOU?

THE RIGHT SOLUTION FOR EVERY STAGE

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FOR AMBITIOUS
STARTUPS


Are you ready for a data driven take-off? minubo now offers fast access to professional business intelligence with all the features you need to get started. From €249 per month. Get all details now.

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FOR ESTABLISHED E-COMMERCE PLAYER


Do you need powerful business intelligence that measures up to your requirements? minubo suite is a complete turnkey solution that's ready for use in no time. Start optimising now.

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DO YOU HAVE ANY OTHER QUESTIONS?

CONTACT OUR EXPERT

TOGETHER WITH minubo

CUSTOMER success stories.

Take a look at some of our successful customer projects. See how retailers and manufacturers use their data to their benefit. For increased transparency and profitability in e-commerce.

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