ONE PLATFORM. ALL YOUR DATA.
ENDLESS POSSIBILITIES FOR YOU, YOUR TEAM, AND YOUR AI.
When your data is scattered across different systems, neither your team nor your AI can do much with it. Time to build a new foundation — for maximum efficiency, better decisions, and readiness for the technology of tomorrow.

FROM DATA CHALLENGE TO PROFIT ENGINE
NO MORE TROUBLE WITH YOUR ERP DATA.
MODELED DATA AND ACTIONABLE INSIGHTS, READY TO WORK.

Valuable data is gathering dust in your ERP and other systems, your data and analytics colleagues are stretched too thin — and no one can tell you fast enough whether your new bestseller is actually making money or burning it.

minubo solves your data challenge and finally unlocks the full value of your data. That means your profit levers are served up on a silver platter — in the minubo frontend or in your own tools.
YOUR BI PLATFORM — FROM SOURCE TO INSIGHT
FOR REAL VALUE CREATION FROM YOUR E-COMMERCE DATA

FLEXIBLE SOLUTIONS FROM A SINGLE SOURCE
WHICH PRODUCT IS RIGHT FOR YOU?End-to-End E-Commerce BI - from Source to Report
The complete solution for lean infrastructures
Fragmented reporting, limited transparency? Too much manual exporting, spreadsheet work, and a flood of disconnected KPIs? No resources to build your own stack?
All of this makes focused, data-driven decision-making harder, slows you down, and creates frustration. That’s not how data helps your business grow — it holds you back.
minubo Suite is the all-in-one solution :
- No more data struggles with a 100% buy approach
- Best-practice e-commerce BI tools with self-service access for all users
- 800+ e-commerce KPIs — a shared language across teams
- Full service: high-performance, scalable, and reliable
Technical Scope:
- Connection of all relevant e-commerce data sources — or direct data delivery from your team
- Standardization, linking, and integration of data into the minubo data model
- minubo frontend with full functionality (dashboards, reports, analysis, segmentation)
The E-Commerce-DWH for your favorite tool
Built for growing infrastructures
No reliable data foundation for Power BI, automation, and AI? Too much exporting, spreadsheet work, and a flood of disconnected KPIs? Building your own data warehouse is expensive — and your team lacks the resources?
All of this leads to inefficient report building, limited transparency, and low trust in your data. It wastes valuable time and creates frustration.
minubo DWH makes your business faster and stronger:
- Integrated, structured, and modeled data - 800+ e-commerce KPIs — a shared language across teams
- Easy connection to Power BI, n8n, and other tools
- Full service: high-performance, scalable, and reliable
Technical Scope:
- Connection of all relevant e-commerce data sources — or direct data delivery from your team
- Standardization, linking, and integration of data into the minubo data model
- Provision of processed data as Parquet files via S3 bucket
- Loading data from the S3 bucket into a SQL data warehouse (ClickHouse)
- Direct access to the SQL database for use with external tools
- LLM access through MCP integration+
Clean E-Commerce Data for your BI/AI-Infrastructure
Built for mature infrastructures
Recurring issues with your ERP data? Countless e-commerce systems — and too few resources on the team? Expensive specialists on standby, while your agency moves too slowly?
All of this makes building your own data pipeline infrastructure complex, time-consuming, and expensive — and every new marketplace integration becomes another pain point.
minubo Data puts an end to the struggle:
- Connected source data across ERP, PIM, marketing, and more
- 800+ e-commerce KPIs — a shared language across teams
- Full service: high-performance, scalable, and reliable
- Significant time and resource savings
Technical Scope:
- Connection of all relevant e-commerce data sources — or direct data delivery from your team
- Standardization, linking, and integration of data into the minubo data model
- Delivery of processed data as Parquet files via S3 bucket
- Access via pull request to load the data into your own data warehouse
Tailored solutions for your Data Challenges
Are you running into challenges with your data? Does the standard approach fall short of your requirements? Is your agenda full, your time limited — and data not the core of your expertise?
We build the solution you need :
- Technology — high-performance, scalable, and reliable
- Data model — 800+ e-commerce KPIs
- Experience from more than 200 projects
Technical Scope:
- Connection of all relevant e-commerce data sources — or direct data delivery from your team
- Standardization, linking, and integration of data into the minubo data model
- Delivery of processed data wherever and however you need it
- Tailored integration into your infrastructure
- LLM access to your data via MCP integration
- minubo frontend with full functionality available as a component
- minubo portal for shared data solutions, such as a supplier portal, available as a component
Let’s discuss your individual requirements, and we’ll find the perfect solution for your business.
YOUR DATA IN CHATGPT, CLAUDE & CO
Insights in Record Time!
“Cluster my sneaker buyers by brand, order frequency, and DB3. Outline strategies for how to engage them.”
With the minubo Co-Abalyst the impossible becomes possible: your team can answer highly complex analytical questions without needing formal analytics training.
The prerequisite? An integrated, structured data foundation enriched with semantic information — plus the right guardrails for your LLM.
That’s exactly what the Co-Analyst delivers — taking your team to the next level of efficiency.
BI-TOOLS, WORKFLOWS, MARKETING & MORE
STRUCTURED DATA FOR POWER BI & CO
Finally, a stable data foundation for Power BI or Tableau — without tedious data prep. A data feed for automated workflows in n8n — with no manual processing required. Direct integration for email distribution lists in Emarsys — without the chaos of exports and imports.
BEST PRACTICE E-COMMERCE-DATA MODEL
MODELED DATA & SEMANTICS FOR YOUR TEAM AND YOUR AI
No more unproductive debates about the right definition of revenue. No more time-consuming data work to turn raw data into a usable foundation for AI applications. In our DWH, your data is modeled specifically for e-commerce and semantically described — ready to use for your team and your AI.
-
800+ metrics and 300+ attributes — tailored to your e-commerce business
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Consistent logic and terminology as a shared language across teams
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Semantic descriptions of the data in our DWH — turning your AI into an analyst
SMART REPORTS
- Build on best practices: Use pre-built e-commerce reports such as top-seller reports or contribution margin analyses — developed from years of hands-on experience.
- Create custom reports: Define your use cases with flexible filters, date ranges, and comparison periods.
- Find profitable answers: Drill down into channel, marketing, or product-level details in just a few clicks.
CLEAR, EASY-TO-READ DASHBOARDS
- Get started quickly: Use proven templates built specifically for e-commerce.
- Maximum flexibility: Create your own dashboards with tailored filters. Select and compare time periods or actual vs. target figures with full flexibility.
INTELLIGENT SEGMENTS
- Powerful segmentation: Create product and customer segments for analytics or personalized communication. Segment flexibly based on master data, transactions, and more.
- Engagement made easy: Use those segments automatically in your email and campaign management tools.
DEEP-DIVE ANALYSES
- Go deeper: Analyze customer cohorts or shopping baskets based on e-commerce best practices — with direct access to all your data in one place.
- Easy export: Find your answers directly in minubo, or export your structured, modeled data for more specialized analysis in third-party systems.
SMART REPORTS
- Build on best practices: Use pre-built e-commerce reports such as top-seller reports or contribution margin analyses — developed from years of hands-on experience.
- Create custom reports: Define your use cases with flexible filters, date ranges, and comparison periods.
- Find profitable answers: Drill down into channel, marketing, or product-level details in just a few clicks.
CLEAR, EASY-TO-READ DASHBOARDS
- Get started quickly: Use proven templates built specifically for e-commerce.
- Maximum flexibility: Create your own dashboards with tailored filters. Select and compare time periods or actual vs. target figures with full flexibility.
INTELLIGENT SEGMENTS
- Powerful segmentation: Create product and customer segments for analytics or personalized communication. Segment flexibly based on master data, transactions, and more.
- Engagement made easy: Use those segments automatically in your email and campaign management tools.
DEEP-DIVE ANALYSES
- Go deeper: Analyze customer cohorts or shopping baskets based on e-commerce best practices — with direct access to all your data in one place.
- Easy export: Find your answers directly in minubo, or export your structured, modeled data for more specialized analysis in third-party systems.
ONE PLATTFORM. ALL YOUR DATA.
YOUR solution for future-proof E-COMMERCE
OMNI-CHANNEL
INSTEAD OF SILOS
Manage your complex channel setup with a single source of truth that shows the full picture: online and offline, revenue and costs, data for every part of the business.
.
CLEAN DATA
FOR EVERY TOOL
BI tools, workflows, marketing, and more: your minubo data powers data-driven processes without export chaos or manual data wrangling.
ONE SOLUTION FOR
EVERY INFRASTRUCTURE
Whether you need all-in-one BI or data for your own data warehouse, our BI platform is modular by design and supports a wide range of solutions for every setup.
tailored For
E-COMMERCE
minubo models your data according to e-commerce best practices. That gives you differentiated business logic and a shared language across all teams.
SEMANTIC LAYER for
KI-READINESS
minubo provides not only the modeled data, but also its semantic description — the essential context needed to put AI to work effectively.
INTUITIVE DATa access
IN your llm
Get answers to even the most complex analytical questions in natural language — and unlock entirely new levels of efficiency. A game changer for every team.
VOICES
of our
customers
“What I like most is the comprehensive, well-designed and self-explanatory documented data model with (almost) all relevant e-commerce KPIs out-of-the-box! This well thought-out landscape of process metrics is an absolute asset for every user and every retail company. "
Alexander Bednarz
Head of IT & BI Bergzeit
“minubo's segmentation and automation capabilities have a major impact on our email campaign results – this enables us to not only save time and resources but also to optimize our customer communication significantly.”
Thomas Johanning
Head of Data Insights bei ZooRoyal
"Due to the extensive analysis potential of the customer and product data in minubo, we can offer our customers tailored product recommendations – this increases customer satisfaction and minimizes the return rate. Thus, minubo offers us a great lever for profitability and enables the scalability of our "Curated Shopping" business model."
Sebastian Boguth
CFO bei SugarShape
“What’s great is how easy and quick the tool is to use; with just a few clicks, you get the figures you need to manage a company in terms of product range, prices, and contribution margins. It’s also incredibly flexible in what you want to compare. I haven’t found a single query I couldn’t implement. Minubo’s support is also absolutely top-notch; you always get help very quickly, even and especially with more complex requests.”
Martin Willmerdinger
CFO at YOUMODO
“The suite already provides a wide range of key performance indicators (KPIs) for the individual departments of an e-commerce company. The focus always remains on the profitability and management of business units and the company as a whole. As a result, our employees have developed a significantly better understanding of business principles.”
Florian Weber
CEO at tasko
“It helps all departments to examine key performance indicators (KPIs) in detail. Since we started using the tool, we can create reports and analyses that are precisely tailored to our needs – like a perfectly fitting suit! And all this without a BI analyst. Thanks to Minubo, we have precise and up-to-date data at our fingertips in all departments. This helps us to work more efficiently and effectively. The tool has proven to be an indispensable part of our data-driven management strategy.”
Mats Röwekamp
CEO at Riess Ambiente
“Bei minubo erhalten wir nicht einfach eine Standardantwort auf unsere Fragen, sondern echte Hilfestellungen und Andregungen. Sie haben einen unglaublich guten Kundensupport. ”
Alain Hirsig
Teamlead Paid Marketing Lovehoney Group
INTEGRATION INTO YOUR TOOL LANDSCAPE
FOR
EVERY
INTERFACE.
plentyONE, Descartes pixi, Xentral, Sage 100 or JTL - connection to your tools and systems is implemented in next to no time. minubo has standard interfaces to all important e-commerce providers. Take a look for yourself.
ONE SOLUTION FOR EVERY INFRASTRUCTURE
A COMPLETE BI SOLUTION IN JUST A FEW WEEKS
Whether you choose individual modules or a turnkey BI solution, our standardized components and years of experience ensure that you’ll be up and running in no time with minubo.


YOUR
GOALS

WE TAKE
CARE OF IT

GETTING STARTED TOGETHER
Take advantage of the self-service training in our Academy and customized sessions to help you implement your projects.

GETTING BETTER TOGETHER


ARRANGE A DEMO NOW
Talk to a minubo data expert and discover how minubo can help you achieve your individual objectives. 30 minutes. Via Google Meet. Free of charge. Get inspired!
TOGETHER WITH MINUBO
CUSTOMER success stories
Take a look at some of our successful customer projects. See how retailers and manufacturers use their data to their benefit. For increased transparency and profitability in e-commerce.
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E-Commerce KPI Standard. Finally ONE unified vocabulary for all departments.
READ PAPER![]()
Supplier Reporting. Relevant key figures and target group insights for haar-shops suppliers.
READ PAPER![]()
Unprofitable on Zalando. Intersport retailer World of Sport removes clutter from its marketplaces.
READ PAPER
Marketing automation 2.0 - how SugarShape increases its profitability.
READ PAPER
Test, Learn, Build Bigger. How the bicycle manufacturer increases its success thanks to data transparency.
READ PAPER
Next generation Email Marketing. More revenue with automated segmentation intelligence
READ PAPER

with videocall if desired
