For more transparency and smarter decision-making during Christmas Sales: minubo releases the eCommerce benchmark report

Hamburg, August 27th 2014. To accompany its first anniversary, minubo releases its first benchmark report for eCommerce. The technology-startup from Hamburg shows, on the basis of the data from numerous minubo clients, how the 2013 Christmas Sales through online trading actually turned out: an average of 83% higher order value before cancellations and returns and 60% more active clients – as well as a return ratio only 1% higher than in the fiscal year.

A likely pitfall and hidden sales potential: the minubo team knows how retailers program their online shops for success. As a steadily growing pioneer in eCommerce Intelligence, the analysis-expert, from the Elbe, presents the operating figures that will strengthen the optimization of this year’s Christmas Sales. What’s unique about it: minubo analyzes data from a range of online shops, including Rituals and Gaastra, and encompasses a diverse array of retailers.

Founder and CEO Lennard Stoever is confident: “As minubo is already working together with so many online shops after only one year, we are gaining valuable insights about the ecommerce market as of today. In our first benchmark report we can see for example, that existing customers are the most valuable customers during Christmas: with an average of 68% higher revenues after returns and round about 36€ more per shopping basket compared to new clients. For many retailers, a lever for higher Christmas turnover can hence be the increased marketing towards existing customers.”

The infographics, with various analysis results, can be directly accessed at and downloaded, free of charge, for further use: