ONE DATABASE

FOR ALL TEAMS

Operativer Nutzer minubo_Header

YOU WANT TO BE A DATA ROCK STAR?

without detours

minubo is the central platform for all e-commerce data and processes in your company. minubo allows you to break down data silos, link turnover with the associated costs and create full transparency for all business areas – across all channels.

Reports, dashboards and segmentations, all tools can be used from day one – preconfigured with best practices from retail. But you don't have to stick to the standard. Set up your personal front-end by making each tool your own – so it's exactly how you need it for your daily work.

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All DATA
IN ONE PLACE

For marketing, products and merchandise management, data silos are a thing of the past.

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EASY OF
USE

Some decisions cannot wait. With self-service, you can access relevant data independently and autonomously. Without detours via analysts.

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DESIGNED FOR 
E-COMMERCE

Benefit from a proven data model designed for e-commerce. Access close to 1000 predefined key indicators, metrics and reports.

INTEGRATION WITH YOUR TOOLS

FOR EVERY INTERFACE

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Thanks to standard interfaces, connection to your tools and systems is implemented in next to no time. minubo has standard interfaces to all important e-commerce providers. Take a look for yourself.

HOW DOES IT LOOK IN PRACTICE?

Use

Cases

Segmentation, personalisation, customer retention

Approach customers individually

Create transparency. Identify buying behaviour. Individualise your approach. Create product segments and customer segments for analytical purposes and personalised communication. Benefit from flexible segmentation, e.g. according to core data, transactions and journey phase. Use this data automatically in third-party systems to reactivate valuable customers, keep your most loyal customers on your radar and encourage first-time buyers to repurchase with customised content.

 

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Transparency, contribution margin, monitoring

Marketing channels: Costs & performance

Gain a consolidated overview of all conversions and advertising spend from every channel and platform. This gives you full transparency on ROI and allows you to keep an eye on performance and budget for each campaign and channel – for optimal campaign monitoring.

 

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Reason for return, return rate, customer satisfaction

Returns analysis

Which channel are the frequent returners from? Which product categories are most commonly returned? What are the return rates for my customers? Easily identify causes for returns at all levels and take measures to sustainably reduce your return rate.

 

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Availability, customer satisfaction, transparency

Range planning and supplier negotiations

Understand the dynamics of your product portfolio (season, trends, discount effects...) and perfect your demand planning for the coming season's range by eliminating low-margin products and focusing on low-returners. Achieve maximum transparency in supplier negotiations based on analytical facts and benefit from full visibility on sales volumes, margins and more. Get all the data on product performance for each supplier, brand and category with a single click.

 

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Stock, top sellers, clearance sale

Stock analysis and re-stocking

Do you want to identify which products are sitting idle in your stockroom, to avoid capital being tied up unnecessarily? Or find out which items are your fast movers, to prevent an out-of-stock situation? Get detailed insight into stock volumes and sales rates at item level (product/size/colour) and promote clearance sales through targeted promotions.

 

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voice

of the customer!

  • Rumer_INTERSPORT

    “Our data is important capital for us, and we want to make it more usable in our network. minubo enables us to do just that: Both at the INTERSPORT headquarters and at our retailers, we are establishing better, data-driven processes for our employees through simple data access. "

    Hannes Rumer, Board Member Intersport Deutschland

  • Anna_Blunk

    "minubo helps us a lot in our day-to-day work. I use it every day with my team to be able to carry out flexible product range analyses with a comprehensive set of key figures that we need for this. A tool in which everything is consolidated and where we get all information we need in everyday life."

    Anna Blunck, Category Management Avocadostore

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    minubo's segmentation and automation capabilities have a major impact on our email campaign results – this enables us to not only save time and resources but also to optimize our customer communication significantly.

    Thomas Johanning, Head of Data Insights  ZooRoyal 

  • AlainFrei 500x500

    "minubo offers incredibly good customer support that you can rely on. We always feel well taken care of and in case of open questions or new requirements we always get the best support. This really allows us to use the full potential of a constantly growing self-service BI solution."

    Alan Frei, Co-Founder & CMO Amorana

  • Nicolas Metzke_TRANSPARENT

    With minubo, we've finally established a data-driven culture in all business areas. Actionable analyses are run by several team members on a daily basis and used for decision-making, because: Gut feeling is good, but gut feeling and data insights make us far more intelligent!

    Nicolas Metzke, CEO Melvin & Hamilton Digital

  • sebastian_boguth_500x500

    "Due to the extensive analysis potential of the customer and product data in minubo, we can offer our customers tailored product recommendations – this increases customer satisfaction and minimizes the return rate. Thus, minubo offers us a great lever for profitability and enables the scalability of our "Curated Shopping" business model."

    Sebastian Boguth, CFO SugarShape

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ARRANGE A DEMO NOW

 

Talk to a minubo data expert and discover how minubo can help you achieve your individual objectives. 30 minutes. Via Google Meet. Free of charge. Get inspired!

THE INITIATIVE FOR DATA-DRIVEN RETAIL

YOUR e-commerce KEY FIGURES standard.

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Many companies struggle with the same problem. Key performance indicators are defined differently everywhere. There are no guidelines, and even less comparability. This is where the “Commerce Reporting Standard” (CRS) initiative comes in. In collaboration with our co-initiators from Project A, we have developed a clearly defined system of trading metrics and KPIs. Every commercial enterprise should be able to freely access this standard and benefit from the shared knowledge – regardless of which specific technologies it uses.

Our vision: By bundling best practices into a comprehensive model, we aim to provide retailers with a shortcut to a data-driven decision-making culture – while simultaneously enabling easier industry benchmarking. Our data model also uses transaction ratios as shown in the CRS transaction ratio matrix. The advantages of a uniform data model are obvious:

streamline-icon-interface-search@140x140-1 More clarity Everyone works with the same database and speaks the same language. More fun, better communication, fewer misunderstandings.
streamline-icon-interface-dashboard-layout-3@48x48@2x It's all there Our data model has everything you need as a retailer – more than 800 key figures and 200 attributes from the world of e-commerce.
streamline-icon-money-graph-bar-increase@140x140@2x Best-Practice Our data model has been shaped by working with 100+ trading companies of all types and sizes.
streamline-icon-interface-setting-gauge-dashboard-1@140x140@2x SAVE TIME Key figures and logics no longer have to be developed in painstaking detail work. No more time spent on modelling and definition.

THERE IS MORE THAN ONE 'REVENUE'!

Why? BI expert and minubo Co-Founder Lennard Stoever explains it to you

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WHICH PACKAGE IS RIGHT FOR YOU?

THE RIGHT SOLUTION FOR EVERY STAGE

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FOR AMBITIOUS
STARTUPS


Are you ready for a data driven take-off? minubo now offers fast access to professional business intelligence with all the features you need to get started. From €249 per month. Get all details now.

suite
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FOR ESTABLISHED E-COMMERCE PLAYER


Do you need powerful business intelligence that measures up to your requirements? minubo suite is a complete turnkey solution that's ready for use in no time. Start optimising now.

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DO YOU HAVE ANY OTHER QUESTIONS?

CONTACT OUR EXPERT

TOGETHER WITH minubo

CUSTOMER success stories.

Take a look at some of our successful customer projects. See how retailers and manufacturers use their data to their benefit. For increased transparency and profitability in e-commerce.

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