minubo Use-Cases | Operational Management

YOU WANT TO BE A DATA ROCK STAR?

without detours

minubo is the central platform for all e-commerce data and processes in your company. minubo allows you to break down data silos, link turnover with the associated costs and create full transparency for all business areas – across all channels.

Reports, dashboards and segmentations, all tools can be used from day one – preconfigured with best practices from retail. But you don't have to stick to the standard. Set up your personal front-end by making each tool your own – so it's exactly how you need it for your daily work.

Segmentation, personalisation, customer retention

Approach customers individually

Create transparency. Identify buying behaviour. Individualise your approach. Create product segments and customer segments for analytical purposes and personalised communication. Benefit from flexible segmentation, e.g. according to core data, transactions and journey phase. Use this data automatically in third-party systems to reactivate valuable customers, keep your most loyal customers on your radar and encourage first-time buyers to repurchase with customised content.

Transparency, contribution margin, monitoring

Marketing channels: Costs & performance

Gain a consolidated overview of all conversions and advertising spend from every channel and platform. This gives you full transparency on ROI and allows you to keep an eye on performance and budget for each campaign and channel – for optimal campaign monitoring.

Reason for return, return rate, customer satisfaction

Returns analysis

Which channel are the frequent returners from? Which product categories are most commonly returned? What are the return rates for my customers? Easily identify causes for returns at all levels and take measures to sustainably reduce your return rate.

Availability, customer satisfaction, transparency

Range planning and supplier negotiations

Understand the dynamics of your product portfolio (season, trends, discount effects...) and perfect your demand planning for the coming season's range by eliminating low-margin products and focusing on low-returners. Achieve maximum transparency in supplier negotiations based on analytical facts and benefit from full visibility on sales volumes, margins and more. Get all the data on product performance for each supplier, brand and category with a single click.

Stock, top sellers, clearance sale

Stock analysis and re-stocking

Do you want to identify which products are sitting idle in your stockroom, to avoid capital being tied up unnecessarily? Or find out which items are your fast movers, to prevent an out-of-stock situation? Get detailed insight into stock volumes and sales rates at item level (product/size/colour) and promote clearance sales through targeted promotions.

“Our data is important capital for us, and we want to make it more usable in our network. minubo enables us to do just that: Both at the INTERSPORT headquarters and at our retailers, we are establishing better, data-driven processes for our employees through simple data access. "

Hannes Rumer, Board Member Intersport Deutschland

CUSTOMER STORY
"minubo helps us a lot in our day-to-day work. I use it every day with my team to be able to carry out flexible product range analyses with a comprehensive set of key figures that we need for this. A tool in which everything is consolidated and where we get all information we need in everyday life."

Anna Blunck, Category Management Avocadostore

CUSTOMER STORY
“minubo's segmentation and automation capabilities have a major impact on our email campaign results – this enables us to not only save time and resources but also to optimize our customer communication significantly.”

Thomas Johanning, Head of Data Insights ZooRoyal

CUSTOMER STORY
"minubo offers incredibly good customer support that you can rely on. We always feel well taken care of and in case of open questions or new requirements we always get the best support. This really allows us to use the full potential of a constantly growing self-service BI solution."

Alan Frei, Co-Founder & CMO Amorana

CUSTOMER STORY
“With minubo, we've finally established a data-driven culture in all business areas. Actionable analyses are run by several team members on a daily basis and used for decision-making, because: Gut feeling is good, but gut feeling and data insights make us far more intelligent!”

Nicolas Metzke, CEO Melvin & Hamilton Digital

CUSTOMER STORY
"Due to the extensive analysis potential of the customer and product data in minubo, we can offer our customers tailored product recommendations – this increases customer satisfaction and minimizes the return rate. Thus, minubo offers us a great lever for profitability and enables the scalability of our "Curated Shopping" business model."

Sebastian Boguth, CFO SugarShape

customer story

Many companies struggle with the same problem. Key performance indicators are defined differently everywhere. There are no guidelines, and even less comparability. This is where the “Commerce Reporting Standard” (CRS) initiative comes in. In collaboration with our co-initiators from Project A, we have developed a clearly defined system of trading metrics and KPIs. Every commercial enterprise should be able to freely access this standard and benefit from the shared knowledge – regardless of which specific technologies it uses.

Our vision: By bundling best practices into a comprehensive model, we aim to provide retailers with a shortcut to a data-driven decision-making culture – while simultaneously enabling easier industry benchmarking. Our data model also uses transaction ratios as shown in the CRS transaction ratio matrix. The advantages of a uniform data model are obvious: