360° business analytics

NO COMPLEX INTEGRATION OR PREPARATION

Analyst

YOU WANT TO BE A DATA ROCK STAR?

FLEXIBLE ANALYSES


minubo offers you fast and dynamic data access down to the smallest detail. Find the answer to any question and share insights easily and automatically within the company. Thanks to intuitive operation, all of your colleagues can now access relevant key figures independently – leaving more time for you and your analyses.

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FULL FLEXIBILITY

AT RAW DATA LEVEL

Segmentation allows you to dig down to the details of individual object entities such as customers, omni-channel touchpoints or product variants.

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DESIGNED FOR
E-COMMERCE

Benefit from a proven data model designed for e-commerce. Access close to 1000 predefined key indicators, metrics and their logic

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SIMPLE
Export

Find your answers directly in minubo or export the linked data for more specific analyses in third-party systems.

HOW DOES IT LOOK IN PRACTICE?

Use

Cases

Touchpoints, conversions, attribution

Customer Journey Analysis

Which touchpoints make which contribution to conversion? The 360° view of individual customers allows you to map customer journeys across all touchpoints (e.g. in the online shop, app, store or email). This gives you a fuller understanding than ever before regarding customer behaviour between and within the different channels. In addition to predefined attribution models in minubo, you can also integrate your data into external AI and machine learning modules, and thereby exploit the full potential of attribution.

 

Customer Journey Analyse
Marketing channels, customer behaviour, profitability

Acquisition analysis

Do you want to know which channels generate the most customer acquisition and how profitable customers from the different channels really are? How do they behave after the initial purchase and does a follow-up purchase occur? Automatically prepared acquisition information makes it easy for you to evaluate the performance and efficiency of the marketing channels through selected key figures and to derive recommendations for action.

 

Aquisitions
Gross profit, potential, action fields

Profitability deep dive

Dive deep into the world of numbers. View the complete contribution margin calculation of products or customers across all sales channels, from order value to contribution margin III, including cost of sales, payment, fulfilment, marketplaces and marketing costs. Only companies who know their gross profit can be successful in e-commerce.

 

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Purchasing behaviour, database, integration

Shopping basket analysis

In the search for structural correlations in purchasing behaviour, minubo shows you the way. Thanks to a consolidated database and the possibility to directly integrate it into third party systems via minubo feeds, you can easily and quickly find out which products are frequently bought together

 

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Comprehensiveness, transparency, customer journey

Omni-channel transparency

By breaking down the data silos, minubo creates a comprehensive omni-channel database. This includes data from order management systems, e-commerce platforms, web tracking tools, but also checkout and store data. These are correspondingly linked in the data model, made available in the DWH and then displayed in the front-end as complete journeys, both for individual viewing and for aggregated and detailed analysis.

 

Omni-Channel

voice

of the customer!

  • Rumer_INTERSPORT

    “Our data is important capital for us, and we want to make it more usable in our network. minubo enables us to do just that: Both at the INTERSPORT headquarters and at our retailers, we are establishing better, data-driven processes for our employees through simple data access. "

    Hannes Rumer, Board Member Intersport Deutschland

  • Anna_Blunk

    "minubo helps us a lot in our day-to-day work. I use it every day with my team to be able to carry out flexible product range analyses with a comprehensive set of key figures that we need for this. A tool in which everything is consolidated and where we get all information we need in everyday life."

    Anna Blunck, Category Management Avocadostore

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    minubo's segmentation and automation capabilities have a major impact on our email campaign results – this enables us to not only save time and resources but also to optimize our customer communication significantly.

    Thomas Johanning, Head of Data Insights  ZooRoyal 

  • AlainFrei 500x500

    "minubo offers incredibly good customer support that you can rely on. We always feel well taken care of and in case of open questions or new requirements we always get the best support. This really allows us to use the full potential of a constantly growing self-service BI solution."

    Alan Frei, Co-Founder & CMO Amorana

  • Nicolas Metzke_TRANSPARENT

    With minubo, we've finally established a data-driven culture in all business areas. Actionable analyses are run by several team members on a daily basis and used for decision-making, because: Gut feeling is good, but gut feeling and data insights make us far more intelligent!

    Nicolas Metzke, CEO Melvin & Hamilton Digital

  • sebastian_boguth_500x500

    "Due to the extensive analysis potential of the customer and product data in minubo, we can offer our customers tailored product recommendations – this increases customer satisfaction and minimizes the return rate. Thus, minubo offers us a great lever for profitability and enables the scalability of our "Curated Shopping" business model."

    Sebastian Boguth, CFO SugarShape

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ARRANGE A DEMO NOW

 

Talk to a minubo data expert and discover how minubo can help you achieve your individual objectives. 30 minutes. Via Google Meet. Free of charge. Get inspired!

THE INITIATIVE FOR DATA-DRIVEN RETAIL

YOUR e-commerce KEY FIGURES standard.

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Many companies struggle with the same problem. Key performance indicators are defined differently everywhere. There are no guidelines, and even less comparability. This is where the “Commerce Reporting Standard” (CRS) initiative comes in. In collaboration with our co-initiators from Project A, we have developed a clearly defined system of trading metrics and KPIs. Every commercial enterprise should be able to freely access this standard and benefit from the shared knowledge – regardless of which specific technologies it uses.

Our vision: By bundling best practices into a comprehensive model, we aim to provide retailers with a shortcut to a data-driven decision-making culture – while simultaneously enabling easier industry benchmarking. Our data model also uses transaction ratios as shown in the CRS transaction ratio matrix. The advantages of a uniform data model are obvious:

streamline-icon-interface-search@140x140-1 More clarity Everyone works with the same database and speaks the same language. More fun, better communication, fewer misunderstandings.
streamline-icon-interface-dashboard-layout-3@48x48@2x It's all there Our data model has everything you need as a retailer – more than 800 key figures and 200 attributes from the world of e-commerce.
streamline-icon-money-graph-bar-increase@140x140@2x Best-Practice Our data model has been shaped by working with 100+ trading companies of all types and sizes.
streamline-icon-interface-setting-gauge-dashboard-1@140x140@2x SAVE TIME Key figures and logics no longer have to be developed in painstaking detail work. No more time spent on modelling and definition.

THERE IS MORE THAN ONE 'REVENUE'!

Why? BI expert and minubo Co-Founder Lennard Stoever explains it to you

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WHICH PACKAGE IS RIGHT FOR YOU?

THE RIGHT SOLUTION FOR EVERY STAGE

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FOR AMBITIOUS
STARTUPS


Are you ready for a data driven take-off? minubo now offers fast access to professional business intelligence with all the features you need to get started. From €249 per month. Get all details now.

suite
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FOR ESTABLISHED E-COMMERCE PLAYER


Do you need powerful business intelligence that measures up to your requirements? minubo suite is a complete turnkey solution that's ready for use in no time. Start optimising now.

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DO YOU HAVE ANY OTHER QUESTIONS?

CONTACT OUR EXPERT

TOGETHER WITH minubo

CUSTOMER success stories.

Take a look at some of our successful customer projects. See how retailers and manufacturers use their data to their benefit. For increased transparency and profitability in e-commerce.

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