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STRÖH

CUSTOMER SUCCESS STORY

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Key factors for fine-tuning the margin

Anyone who doesn’t want to wait for the monthly management analysis to assess the profitability of their business and react to margin problems has to ensure access to aggregated and processed data, and thus obtain company-wide transparency all the way to the level of contribution margins.

The online retailer STRÖH has managed to optimise its margins on two fronts: the product and the online marketing campaigns. The result is impressive: 5% higher contribution margin. How? Find out in the paper!

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