We Solve the top 3 Challenges That Commerce Companies Face in Becoming Data-Driven in an Omni-Channel Environment: Strategy, People and Technology.

We solves the top 3 challenges that commerce companies face in becoming data-driven in an omni-channel environment: strategy, people and technology.

Strictly speaking, our story began five years before the official foundation of minubo in 2013 – during this time, we were building on-premise Business Intelligence solutions for eCommerce organizations of established brands like s.Oliver, KICKZ, Deerberg or Flaconi under the roof of the nextel BI Solutions GmbH and we learnt a valuable lesson: Nearly 80% of the requirements imposed on Business Intelligence and Analytics were always identically structured. Thus originated the idea of developing our Commerce Intelligence Suite: A standardized Insights & Analytics Cloud-Solution that is tailored to the requirements of commerce companies and bundles comprehensive best practices from all our customer projects. Since 2013, we are successfully supporting customers like ZooRoyal, Betty Barclay, Budnikowski, Depot oder LUSH North America. We also have a strong consulting branch that we launched with its own brand GoProactive in early 2017. Also since 2017, we started the Commerce Reporting Standard Initiative. Together with experienced industry experts and partners, we want to create a holistic system of commerce metrics and attributes as well as KPI sets and report templates for various company types and roles.

Our mission: We want to turn commerce companies into data leaders and make them succeed in this omni-channel world!


The Commerce Reporting Standard

Your Short-Cut to a Data-Driven Decision Culture

By bundling commerce reporting best practices into one comprehensive model, we want to provide commerce companies with a short-cut to a data-driven decision culture and enable easier industry benchmarking. With a team of qualified industry experts, we’ll create a holistic system of commerce metrics and attributes as well as KPI sets and report templates for various company types and roles.

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minubo Lennard Stoever

Lennard Stoever

Co-Founder, CEO


Lennard Stoever

Co-Founder, CEO

“Online retailing without data analysis is like flying without instruments. Not crashing is a matter of luck in the long run.“

minubo Ole Golombek

Ole Golombek

Co-Founder, CTO


Ole Golombek

Co-Founder, CTO

“The fierce competition in online business makes any retailer require fast and scalable analysis solutions. The challenge we go for is to provide such a solution both technologically flexible and professionally qualified.“

minubo Anne Golombek

Anne Golombek

VP Marketing & Sales


Anne Golombek

VP Marketing & Sales

„Operative Excellence through a data-driven work culture is no longer a choice but a necessity. No one will survive in the long term who doesn’t transform any decision into a good decision on the operational level.“ 

minubo Matthias Schulz

Matthias Schulz

Consulting & Technical Integration


Matthias Schulz

VP Consulting & Technical Integration

„In the retail world, todays customers expect a consistent shopping experience – online as well as offline. No retailer is able to successfully implement this without data-driven decision-making based on comprehensive omni-channel data.“


Tobias Bräcker

Junior DevOps Engineer


David Cellnigg

Product Manager


Jonas Christiansen

Business Development Manager


Tobias Helfrich

Key Account Manager


Robin Henke

Product Manager


Lasse Klüver

Head of US Operations & Key Account Manager


Matthias Kovarik

Working Student


Roman Korba

Senior Developer


Nicolai Löffler

Junior Java Developer


Sabina Mierzowski

Marketing Manager


Ryan Myer

Senior Developer


Snezana Razavi

Accounting Manager


Sven Rothe

Senior Developer


Michael Graf

BI/Data Integration Engineer


Dipintee Shah

Junior DevOps Engineer


Shalimar Wagner

Team Assistent


Volker Golombek

Senior Developer


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You want to stay uptodate about what’s new with the minubo Commerce Intelligence Company? And you don’t want to miss the latest blog posts or upcoming events? That is no problem at all: Register here and receive your Commerce Insights Newsletter once a month with the most important news at one glance!

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