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MARKETING PROFITABILITY

KNOWLEDGE TO BUSINESS INTELLIGENCE & ANALYTICS
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HOW TO OPTIMALLY DISTRIBUTE YOUR GOOGLE ADS BUDGET

 

Do you sometimes ask yourself how to optimally distribute your Google Ads budget in order to achieve maximum profitability? The challenge: A lack of insight into keyword contribution margins because this data as well as return-adjusted sales are not accessible on Google Analytics.

This paper explains how online retailers can define an optimal budget for their keywords to increase the number of orders in certain segments and record higher profits. Download now!

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