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EXXPOZED

CUSTOMER SUCCESS STORY

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PROFITABLE REACTIVATION OF INACTIVE CUSTOMERS

eXXpozed is an outdoor sports specialist. To optimise the shopping experience for their customers, the e-commerce player draws on the extensive analytic potential offered by customer and product data to make - with the help of the marketing automation software adnymics and the business intelligence provider minubo - direct mailing a 1:1 personalised experience.

Here’s what makes them unique: not only do these hyper-personalised print mailings offer customers a welcome tactile experience, they are tailored precisely to customer needs and product preferences. The results are impressive: 5.6% higher conversions, 25% higher shopping baskets, 80% reduction in effort. Read all about it in our paper!

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