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CUSTOMER SUCCESS STORY
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HOW CALUMET WAS ABLE TO INCREASE TURNOVER BY 53% DURING BLACK WEEK

Calumet Photo Video, the largest supplier of professional photo and video equipment in Europe, had set itself the goal of increasing its order value by 25% during Black Week '22. Paul Wolff (Head of E-Commerce) pushed this project using strategic marketing initiatives. The results far exceeded the expectations and the target. The total order value was increased by 53% compared to the previous year. Find out how Paul achieved this success, what role data plays, why minubo is crucial for evaluating success and how the insights gained can be used as a learning effect and basis for channel and campaign planning in the following year. Read the paper now! 

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