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The Commerce Intelligence Company

On a mission to enable commerce companies to leverage their data. Contact us to learn more!


minubo's story started in 2008 – with the foundation of its predecessor company nextel BI Solutions. Developing individual Business Intelligence solutions for eCommerce companies like Flaconi, kickz or Deerberg, the team gathered crucial experience that ultimately led to the creation of an entirely new product: minubo – the only Enterprise BI as a plug-and-play solution.

Today, having been founded as a company in 2013, the minubo team enables established commerce companies like INTERSPORT, Scotch & Soda and tesa to leverage their data and build better, data-driven processes with our unique solution.


Our Mission: We're convinced that future commerce will be data-driven and enable companies to leverage their data's value already today.

Advisors: minubo is backed by digital commerce pioneers like Stephan Schambach and the founding teams of Mister Spex and mymuesli.

Career: We're always looking for new talent – don't hesitate to get in touch if you're looking for new challenges. Learn more

minubo – INTERSPORT – International Sports Group
minubo – Scotch & Soda – Fashion Brand
minubo - Avocado Store – Fair Fashion Marketplace
minubo – tesa – B2B Manufacturer
minubo – Decathlon – International Sports Brand
minubo – Philipp Plein – Luxury Fashion

Learn more about our customers and how they leverage their data with minubo. See for yourself or get in touch with us to hear their stories.


Commerce Reporting Standard:

The Platform for Data-Driven Commerce.

In 2017, in cooperation with co-initiator Project A, we founded the CRS initiative to create an open discussion platform for topics related to data-driven commerce.

In online articles and productive workshops, domain experts share and discuss their ideas to successively bundle commerce reporting and analytics best practices into one comprehensive model – to provide commerce companies with a short-cut to a data-driven decision culture.


The Founders

Lennard Stoever

CEO & Co-Founder

Lennard Stoever

CEO & Co-Founder

“Doing commerce business without data analysis is like flying without instruments. Not crashing is a matter of luck in the long run.“

Ole Golombek

CTO & Co-Founder

Ole Golombek

CTO & Co-Founder

“The fierce competition in commerce business makes any retailer require fast and scalable analysis solutions. The challenge we solve with minubo is to provide such a solution both technologically flexible and professionally qualified.“