minubo Knowledge:
How to make your eCommerce intelligent!

Thanks to years of cooperation with online shops of various sizes and focusing on Business Intelligence as well as analysis and reporting best practices, we were able to gather and enhance a lot of know-how all about the data-driven work in eCommerce. We would like to share our know-how with you – in the form of minubo Use Cases, SmartPapers, blog posts and much more!

minubo Use Cases

minubo Use Cases

Comprehensive, holistic reporting is the foundation for optimizing all business processes. How to effectively analyze and choose the best recommended course of action based off of your analytical results is shown in our Use Cases, which we have compiled together with our customers.

Maximum profitability in Online Marketing: how to optimize Google AdWords budget allocation

Online Marketing

minubo Google Adwords Budgetverteilung

Google AdWords uses revenue as an indicator for good or bad keyword performance. However, revenue does not immediately equal profit – returns, cancellations or high cost of sales can make top-selling keywords decrease or even create a negative contribution margin.

Allocate your AdWords‘ budget based on contribution margins with minubo!

minubo Google AdWords

Using marketing potential effectively: Growth through data-driven channel control

Online Marketing

eCommerce Markeitngkanäle richtig steuern

Newsletter, SEO, SEA, price comparison: Every marketing channel is distinguished by its own attributes and potential. Therefore, every channel needs an individual control method to be able to achieve the maximum results.

With minubo, you will find the right budget as well as the right product for every channel to achieve maximum sell-through.

minubo Marketing

Long-term relationships with customers: Existing customers marketing via cohort analysis



Existing customers ensure profit in the long run. The first step to optimizing the marketing-mix is to collect and interpret customer data. The analysis of customer repeat orders from single client groups allows a business to individually and effectively engage existing customers and create a long-term relationship with them.

With minubo, you will understand the repeat purchase behavior of your clients and be able to derive the best recommended course of action.

Higher margins with optimized assortments: Stimulate sell-through, reduce returns, cleverly implement channel distribution

Category Management

eCommerce minubo Absatzkanäle steuern

Returns tear deep holes into the wallets of online retailers. On the other hand, high margins are an excellent lever to considerably increase profits. The question is: Which products or product groups denote high return rates or high contribution margins? Are they specific or comprehensive distribution channels?

Optimize your assortments and unlock untapped profit potential with minubo.

minubo Absatzkanäle


minubo Webinare

First-hand eCommerce Best Practice expert tips, minubo product tours, enhance your knowledge about the daily work with our analysis solution: In our webinars, you will obtain beneficial knowledge in exchange for at most one hour of your valuable time.

eCommerce Best Practices: Expert webinars for you!

Experts from our network share practice oriented know-how all about eCommerce Best Practices – from the top KPI to the mobile eCommerce! Only available in German so far. Coming soon in English, too!

minubo product tours: For those interested

Here you will learn everything about minubo: analysis possibilities, added value potential, range of functions. Our team will guide you through the product!

Customer success webinars: for clients

Learn, direct from our support team, how you can work with minubo more effectively in the web-app and in excel!

Latest webinar recording:

minubo Product Evolutin – the Commerce Intelligence Suite for Omni-Channel Brands & Retailers

During the past years, minubo has gone through an exciting evolution process! Meeting the wishes that have been expressed to us, we created this webinar to tell the story of our changed value proposition and to discuss the meaning of the quite new term Commerce Intelligence and it’s differentiation to traditional Business Intelligence. 

+++ In English only +++

Watch webinar!


minubo SmartPapers

How do I achieve maximum profit from my AdWords‘ portfolio? What does good eCommerce reporting look like, and what differentiates the monthly reporting from the weekly and daily reporting? In our SmartPapers, you will find the answers in a compact format and available immediately to download.

Maximum profitability in Online Marketing: How to optimize Google AdWords budget allocation
Successfully managing online shops – how do I keep an overview? Transparency through Best Practice eCommerce Reporting 

minubo Support Zone

minubo Support Zone

Those working with minubo will find the answers to their questions here: terms and metrics glossary, “Getting Started” guide, user’s guide and much more.

Try it yourself!

You want to try for yourself and find out what minubo actually is and what it can do? No problem! Just register for the demo version:

Test minubo


One platform for all data


Analysis for all business departments

Flexibles Reporting

Flexible analysis granularity

Ergebnisse Tag 1

Fully operational in just a few days


minubo BlogValuable knowledge for data-driven controlling of your online shop – from metrics to analysis methods all the way to concrete application examples.

In addition: current information all about Team & Tool, excerpts from our developing crew about technical know-how and news about minubo as an employer.

Data-Driven News

minubo Data-Driven NewsWould you like to know more about data, metrics and eCommerce Intelligence? Do you want to stay informed about our latest webinar offers? Register here for our “Data-Driven” newsletter!


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