Today’s customers not only enjoy, but more and more expect a seamless buying experience. For retailers, meeting these demands means having to develop their own omni-channel strategy. However, while the benefits of such a move are well-known, putting it into practice is an entirely different story. In this webinar, our experts from commercetools and minubo address the most pressing issues and practical aspects of turning omni-channel vision into reality:
- Which resources are needed for the implementation?
- How can retailers successively turn their current IT setup into an omni-channel-ready eco-system?
- What are the common pitfalls and how can they be avoided?