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Higher turnover through intelligent product segmentation

Betty Barclay Customer Success Story

As one of the leading companies for women's fashion, Betty Barclay offers contemporary collections for the modern woman and transports lifestyle worlds with high identification potential. The online shop is an important pillar for the fashion retailer in bringing the products to women. That is why the company relies on a precise and efficient customer approach and above all on a perfectly coordinated product selection and product placement in the online shop.

In order to be able to use the product recommendation concept in a more targeted way, the company has developed its own section on the homepage of the online shop: A single-line slide show with coordinated product recommendations - selected and data-controlled with minubo's top-seller product segmentation.

Learn in our WhitePaper how Betty Barclay:

  • Uses On-Page product recommendations effectively to increase sales in the WebShop.

  • Sustainably increases sales quotas and shopping basket size through targeted product presentation and product placement.

  • Increases customer loyalty and the number of regular customers through optimal product recommendations.

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