minubo integrates all kind of data from your source systems into its analytics database. In the bottom section, the graphic shows the types of data that you can choose to be included from e.g. your order management, your commerce platform(s), your web tracking and marketing systems. So what you see, basically, is this: If you make use of its full capability scope, minubo reflects your entire commerce business. Learn more about minubo's data integration here.
All the data that minubo integrates from your source systems has to be brought into one big coherent data model so minubo's various tools and, ultimately, the user can make sense of it. Learn more about minubo's data model here.
From the minubo analytics database, the consolidated data can be utilized in two basic ways: By minubo's frontend itself and by any other application you choose – via standard interfaces or custom APIs that you can easily build yourself with our data feed builder. These two ways offer manifold possibilities that are all about data insight (e.g. data visualization or analytics) and data-based action (e.g. automated processes in your marketing systems). Learn more about the minubo frontend and its tools here. The various forms of data utilization in external systems are explained on the page you're already on, just scroll down a little.
SINGLE POINT OF TRUTH | minubo's consolidated data base is your basis for all reporting and applications.
DATA QUALITY | minubo turns your fragmented source data into a reliable basis for processes and decisions.
ACCESSIBLE DATA | Utilize minubo data to build smart processes via standard interfaces and custom APIs.
AGILITY | Execute new strategies quickly: minubo spares you to link your data – everything is already there.