With minubo, causes for returns at all levels can be identified and the return rate easily be reduced by 2-5%.
Maximizing existing customer value and acquiring new customers with the highest CLV potential.
Valuable transparency at every stage of the break-even analysis to maximize the bottom-line results.
eCommerce companies have to deal with industry-standard return rates of 50-60%. This means: no net turnover as well as additional expenditure for used marketing budget, handling, dispatch and return shipment, acceptance of goods, checking, re-storage or disposal. With minubo, out-of-the-box countermeasures can be taken and the return rate can easily be reduced by 2-5%.
Possible starting points are:
Follow-up purchases often represent up to 70% of total sales, because existing customers generally convert about four times better than new ones. Maximizing the customer value (CLV) of existing customers and acquiring new customers with the highest possible CLV potential at the lowest possible cost must be a central goal for every retailer. Data of existing customers is available and only needs to be made usable with minubo. Therefore, even with a conservative estimate, an increase of 10-15% of the revenue is possible.
Possible starting points are:
Turnover is one side - contribution margin the other. And again there are different starting points, which can be implemented with minubo directly from day 1. Assuming that you can only achieve an improvement of 2-3% in every stage of the revenue-to-margin funnel, you can significantly increase your bottom-line results by up to 10%.
Learn how minubo customers make better decisions and establish smarter processes based on data.