As an online shop for pet food and animal supplies, ZooRoyal, a company of the REWE GROUP, relies on their email communication channel to stay in touch with their customers. Thus, seamless processes and to-the-point communication strategies are of great importance for the Marketing and CRM teams at ZooRoyal. 

In this SmartPaper you'll learn how our customer ZooRoyal uses minubo and the integrated connection between the Commerce Intelligence Suite and their email marketing system to establish automated next-best-offer campaigns – thus, saving resources, boosting email marketing performances and ultimately, increasing their revenue. 

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