Customer Segmentation

Target the Right People With the Right Message!

minubo’s customer segmentation allows CRM and marketing teams to easily segment customers across all relevant data points: demographics, transactions and journey. Via easy-to-use data feeds, those segments can then be used in email and campaign management tools to significantly improve customer communication by delivering relevant content to everyone. Thus, companies achieve higher sales and stronger brand loyalty.

minubo’s customer segmentation allows CRM and marketing teams to easily segment customers across all relevant data points: demographics, transactions and journey. Via easy-to-use data feeds, those segments can then be used in email and campaign management tools to significantly improve customer communication by delivering relevant content to everyone. Thus, companies achieve higher sales and stronger brand loyalty.

Churn
Prevention

Increase lifetime value by reactivating valuable customers who are about to churn – with their favorite products, via their favorite marketing channel, right at their preferred shopping time. Chances are, they’ll stay loyal this time.

Loyalty
Programs

Monitor your most loyal customers and regularly provide them with offerings tailored to their preferences – in terms of category and variations as well as in terms of exclusiveness or granting of discounts. They are worth the effort.

Retention
of New Customers

Strengthen your customer base by engaging first-time buyers at an early stage and retaining them with the right content – based on their first purchase, journey history or data of similar cohorts or peer groups.

Ad-hoc
Campaigns

Set up ad-hoc segments for any kind of campaign you’d like to run – e.g. target bike buyers with a cross-selling campaign on helmets or clear stocks with a campaign for discount-oriented buyers who fit the regarding products.

minubo Customer Segmentation

+++ SMARTPAPER +++

Leverage Customer Segmentation:

3 Steps to Increase Sales by Targeting the Right People With the Right Message

minubo’s customer segmentation allows CRM and marketing teams to easily segment customers across all relevant data points: demographics, transactions and journey. To show what this kind of segmentation can do for your business, this paper presents a simple three step plan for establishing an effective communication strategy leveraging that kind of customer segmentation.

Download WhitePaper

Seamless Integration

Use minubo Segments in Your Email Marketing System

To make it even easier for you to leverage advanced minubo segments for your email campaigns, we built several integrations to email service providers that enable data exchange by the click of a mouse. And even better: Together with our customers, we’re constantly developing more…!

Here is an overview of what our email integrations enable you to do:

  • Feed segments from minubo into your email marketing system
  • Feed email performance data back into minubo
  • Tag customers with opt-in information as well as the campaigns they’ve been part of

Product Impressions

How to Work With the minubo Customer Segmentation

The User Interface

minubo’s customer segmentation is divided into three areas:

Rules: Flexibly choose between dozens of segmentation criteria
Summary: Get an overview of the segment you created
Preview: View six samples of your selected customers – with links to their full profiles

Comprehensive Segmentation Criteria

Fully customizable filter criteria allow flexible segmentation across demographic data, transactional data as well as journey data.

Product Impressions

How to Work With the minubo Customer Segmentation

The User Interface

minubo’s customer segmentation is divided into three areas:

Rules: Flexibly choose between dozens of segmentation criteria
Summary: Get an overview of the segment you created
Preview: View six samples of your selected customers – with links to their full pro les

Comprehensive Segmentation Criteria

Fully customizable filter criteria allow flexible segmentation across demographic data, transactional data as well as journey data.