We Solve the top 3 Challenges That Commerce Companies Face in Becoming Data-Driven in an Omni-Channel Environment: Strategy, People and Technology.
We solves the top 3 challenges that commerce companies face in becoming data-driven in an omni-channel environment: strategy, people and technology.
Strictly speaking, our story began five years before the official foundation of minubo in 2013 – during this time, we were building on-premise Business Intelligence solutions for eCommerce organizations of established brands like s.Oliver, KICKZ, Deerberg or Flaconi under the roof of the nextel BI Solutions GmbH and we learnt a valuable lesson: Nearly 80% of the requirements imposed on Business Intelligence and Analytics were always identically structured. Thus originated the idea of developing our Commerce Intelligence Suite: A standardized Insights & Analytics Cloud-Solution that is tailored to the requirements of commerce companies and bundles comprehensive best practices from all our customer projects. Since 2013, we are successfully supporting customers like ZooRoyal, Betty Barclay, Budnikowski, Depot oder LUSH North America. We also have a strong consulting branch that we launched with its own brand GoProactive in early 2017. Also since 2017, we started the Commerce Reporting Standard Initiative. Together with experienced industry experts and partners, we want to create a holistic system of commerce metrics and attributes as well as KPI sets and report templates for various company types and roles.
Our mission: We want to turn commerce companies into data leaders and make them succeed in this omni-channel world!
The Commerce Reporting Standard
Your Short-Cut to a Data-Driven Decision Culture
By bundling commerce reporting best practices into one comprehensive model, we want to provide commerce companies with a short-cut to a data-driven decision culture and enable easier industry benchmarking. With a team of qualified industry experts, we’ll create a holistic system of commerce metrics and attributes as well as KPI sets and report templates for various company types and roles.
“Of course, there are all kinds of tools that are for free on the analytics market. But companies who want to achieve higher growth rates need to be able to understand and interpret their data right in order to make the best decisions for their business – minubo is a great partner for this.”
Max Wittrock, Co-Founder
“With proactive insights and action recommendations, my team can act on data insights in the blink of an eye. Thus, they work in a far more focussed and productive way.”
Andreas Bindhammer, CEO at eXXpozed
“The segmentation and automation possibilities within minubo have a major impact on our email campaign results – this enables us to not only save time and resources but also to optimize our customer communication significantly.”
Thomas Johanning, Head of Data Insights & CRM at ZooRoyal
VP Consulting & Technical Integration
„In the retail world, todays customers expect a consistent shopping experience – online as well as offline. No retailer is able to successfully implement this without data-driven decision-making based on comprehensive omni-channel data.”
VP Customer Development & Key Account Management
„Collecting and making data usable is only the beginning. Without knowing the right question, gaining knowledge, deriving actions, measuring developments and thus perfectly managing them, it is difficult to survive in today’s market.”
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