We Solve the top 3 Challenges That Commerce Companies Face in Becoming Data-Driven in an Omni-Channel Environment: Strategy, People and Technology.

We solves the top 3 challenges that commerce companies face in becoming data-driven in an omni-channel environment: strategy, people and technology.

Strictly speaking, our story began five years before the official foundation of minubo in 2013 – during this time, we were building on-premise Business Intelligence solutions for eCommerce organizations of established brands like s.Oliver, KICKZ, Deerberg or Flaconi under the roof of the nextel BI Solutions GmbH and we learnt a valuable lesson: Nearly 80% of the requirements imposed on Business Intelligence and Analytics were always identically structured. Thus originated the idea of developing our Commerce Intelligence Suite: A standardized Insights & Analytics Cloud-Solution that is tailored to the requirements of commerce companies and bundles comprehensive best practices from all our customer projects. Since 2013, we are successfully supporting customers like ZooRoyal, Betty Barclay, Budnikowski, Depot oder LUSH North America. We also have a strong consulting branch that we launched with its own brand GoProactive in early 2017. Also since 2017, we started the Commerce Reporting Standard Initiative. Together with experienced industry experts and partners, we want to create a holistic system of commerce metrics and attributes as well as KPI sets and report templates for various company types and roles.

Our mission: We want to turn commerce companies into data leaders and make them succeed in this omni-channel world!

Solution
Services

The Commerce Reporting Standard

Your Short-Cut to a Data-Driven Decision Culture

By bundling commerce reporting best practices into one comprehensive model, we want to provide commerce companies with a short-cut to a data-driven decision culture and enable easier industry benchmarking. With a team of qualified industry experts, we’ll create a holistic system of commerce metrics and attributes as well as KPI sets and report templates for various company types and roles.

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Management

Lennard Stoever

Co-Founder, CEO

 

Lennard Stoever

Co-Founder, CEO

“Online retailing without data analysis is like flying without instruments. Not crashing is a matter of luck in the long run.“

Ole Golombek

Co-Founder, CTO

 

Ole Golombek

Co-Founder, CTO

“The fierce competition in online business makes any retailer require fast and scalable analysis solutions. The challenge we go for is to provide such a solution both technologically flexible and professionally qualified.“

Anne Golombek

COO

 

Anne Golombek

COO

„Operational excellence through a data-driven work culture is no longer a choice, but a necessity. No one will survive in the long term who doesn’t make every decision a good decision on the operational level.” 

Lasse Klüver

VP Sales

 

Lasse Klüver

VP Sales

„Nobody needs more data, everybody needs insights. Bridging the gap between data and action is our mission, and I am here to find the best solution for every customer.” 

Tobias Helfrich

VP
Customer Development & Key Account Management

 

Tobias Helfrich

VP Customer Development & Key Account Management

„Collecting and making data usable is only the beginning. Without knowing the right question, gaining knowledge, deriving actions, measuring developments and thus perfectly managing them, it is difficult to survive in today’s market.”

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