We Solve the top 3 Challenges That Commerce Companies Face in Becoming Data-Driven in an Omni-Channel Environment: Strategy, People and Technology.

We solves the top 3 challenges that commerce companies face in becoming data-driven in an omni-channel environment: strategy, people and technology.

Strictly speaking, our story began five years before the official foundation of minubo in 2013 – during this time, we were building on-premise Business Intelligence solutions for eCommerce organizations of established brands like s.Oliver, KICKZ, Deerberg or Flaconi under the roof of the nextel BI Solutions GmbH and we learnt a valuable lesson: Nearly 80% of the requirements imposed on Business Intelligence and Analytics were always identically structured. Thus originated the idea of developing our Commerce Intelligence Suite: A standardized Insights & Analytics Cloud-Solution that is tailored to the requirements of commerce companies and bundles comprehensive best practices from all our customer projects. Since 2013, we are successfully supporting customers like ZooRoyal, Betty Barclay, Budnikowski, Depot oder LUSH North America. We also have a strong consulting branch that we launched with its own brand GoProactive in early 2017. Also since 2017, we started the Commerce Reporting Standard Initiative. Together with experienced industry experts and partners, we want to create a holistic system of commerce metrics and attributes as well as KPI sets and report templates for various company types and roles.

Our mission: We want to turn commerce companies into data leaders and make them succeed in this omni-channel world!


The Commerce Reporting Standard

Your Short-Cut to a Data-Driven Decision Culture

By bundling commerce reporting best practices into one comprehensive model, we want to provide commerce companies with a short-cut to a data-driven decision culture and enable easier industry benchmarking. With a team of qualified industry experts, we’ll create a holistic system of commerce metrics and attributes as well as KPI sets and report templates for various company types and roles.

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Lennard Stoever

Co-Founder, CEO


Lennard Stoever

Co-Founder, CEO

“Online retailing without data analysis is like flying without instruments. Not crashing is a matter of luck in the long run.“

Ole Golombek

Co-Founder, CTO


Ole Golombek

Co-Founder, CTO

“The fierce competition in online business makes any retailer require fast and scalable analysis solutions. The challenge we go for is to provide such a solution both technologically flexible and professionally qualified.“

Anne Golombek



Anne Golombek


„Operational excellence through a data-driven work culture is no longer a choice, but a necessity. No one will survive in the long term who doesn’t make every decision a good decision on the operational level.” 

Matthias Schulz

Consulting & Technical Integration


Matthias Schulz

VP Consulting & Technical Integration

„In the retail world, todays customers expect a consistent shopping experience – online as well as offline. No retailer is able to successfully implement this without data-driven decision-making based on comprehensive omni-channel data.”

Lasse Klüver

VP Sales


Lasse Klüver

VP Sales

„Nobody needs more data, everybody needs insights. Bridging the gap between data and action is our mission, and I am here to find the best solution for every customer.” 


Tobias Bräcker

DevOps Engineer


David Cellnigg

Product Manager


Jonas Christiansen

Senior Business Development Manager


Tobias Helfrich

Key Account Manager


Robin Henke

Product Manager


Matthias Kovarik

Working Student


Nicolai Löffler

Junior Java Developer


Sabina Mierzowski

Marketing Manager


Ryan Myer

Senior Developer & DevOps Lead


Snezana Razavi

HR & Accounting Manager


Sven Rothe

Senior Developer


Michael Graf

BI/Data Integration Engineer


Shalimar Wagner

Team Assistent


Volker Golombek

Senior Developer


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You want to stay uptodate about what’s new with the minubo Commerce Intelligence Company? And you don’t want to miss the latest blog posts or upcoming events? That is no problem at all: Register here and receive your Commerce Insights Newsletter once a month with the most important news at one glance!

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