How to make your eCommerce intelligent!
Thanks to years of cooperation with online shops of various sizes and focusing on Business Intelligence as well as analysis and reporting best practices, we were able to gather and enhance a lot of know-how all about the data-driven work in eCommerce. We would like to share our know-how with you – in the form of minubo Use Cases, SmartPapers, blog posts and much more!
minubo Use Cases
Comprehensive, holistic reporting is the foundation for optimizing all business processes. How to effectively analyze and choose the best recommended course of action based off of your analytical results is shown in our Use Cases, which we have compiled together with our customers.
Google AdWords uses revenue as an indicator for good or bad keyword performance. However, revenue does not immediately equal profit – returns, cancellations or high cost of sales can make top-selling keywords decrease or even create a negative contribution margin.
Allocate your AdWords’ budget based on contribution margins with minubo!
Newsletter, SEO, SEA, price comparison: Every marketing channel is distinguished by its own attributes and potential. Therefore, every channel needs an individual control method to be able to achieve the maximum results.
With minubo, you will find the right budget as well as the right product for every channel to achieve maximum sell-through.
Existing customers ensure profit in the long run. The first step to optimizing the marketing-mix is to collect and interpret customer data. The analysis of customer repeat orders from single client groups allows a business to individually and effectively engage existing customers and create a long-term relationship with them.
With minubo, you will understand the repeat purchase behavior of your clients and be able to derive the best recommended course of action.
Higher margins with optimized assortments: Stimulate sell-through, reduce returns, cleverly implement channel distribution
Returns tear deep holes into the wallets of online retailers. On the other hand, high margins are an excellent lever to considerably increase profits. The question is: Which products or product groups denote high return rates or high contribution margins? Are they specific or comprehensive distribution channels?
Optimize your assortments and unlock untapped profit potential with minubo.
First-hand eCommerce Best Practice expert tips, minubo product tours, enhance your knowledge about the daily work with our analysis solution: In our webinars, you will obtain beneficial knowledge in exchange for at most one hour of your valuable time.
eCommerce Best Practices: Expert webinars for you!
Experts from our network share practice oriented know-how all about eCommerce Best Practices – from the top KPI to the mobile eCommerce! Only available in German so far. Coming soon in English, too!
minubo product tours: For those interested
Here you will learn everything about minubo: analysis possibilities, added value potential, range of functions. Our team will guide you through the product!
Customer success webinars: for clients
Learn, direct from our support team, how you can work with minubo more effectively in the web-app and in excel!
Latest webinar recording:
The Ultimate Guide to Data-Driven Customer Loyalty
Mastering the challenge of creating long-term brand loyalty among existing customers is today’s key challenge. In cooperation with experts from Antavo we created a webinar, that will help you gain a deeper understanding on how to build data-driven customer loyalty.
How do I achieve maximum profit from my AdWords’ portfolio? What does good eCommerce reporting look like, and what differentiates the monthly reporting from the weekly and daily reporting? In our SmartPapers, you will find the answers in a compact format and available immediately to download.
Maximum profitability in Online Marketing: How to optimize Google AdWords budget allocation
Successfully managing online shops – how do I keep an overview? Transparency through Best Practice eCommerce Reporting
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